Since moving to Florida I said I would never go a day without wearing Flip Flops, hence the name FlipFlop Crafts. I have since gone on to more upscale crafts and changed the name to “Elegant Crafts by Ellen”. I sat down and thought what can I create from the heart to help people give more personal gifts? As the days went by it became easier and easier to come up with these items. I talked with my daughters and husband for their ideas and its been no stopping since day one!!